Researches
The B2B Data Activation Priority in the US, Canada, the UK & Ireland, 2018 | Forrester
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …