Articles
Optimizing Your Tech Stack for Better Marketing Performance
Every time an innovation is introduced, there’s as much uncertainty as there’s confidence in its potential. When cloud computing was born in the 1960s, some people immediately realized how it could be a game changer in various industries. Over the decades, however, others have grown concerned about how well it could protect their data from …
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High tech’s great Gen AI opportunity | Accenture
Introduction As high-tech companies adopt generative AI to boost efficiency and spark creativity within their own operations, they must also enable their customers’ AI experiences and drive new revenue streams. Achieving these dual objectives is challenging, but Accenture’s insights offer a strategic roadmap for navigating this transformation. In March 2023, Accenture released a report titled …
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Competitive Switzerland: Playing the long game: Can Switzerland lead the way in generative AI? | Accenture
Executive Summary Opportunity Amid Disruption Half of Swiss executives feel their companies are well-equipped to capitalize on opportunities from technological disruptions, with generative AI (gen AI) being a key driver. Research shows Switzerland ranks third globally in terms of the impact of generative AI on work time. This technology has the potential to significantly enhance …
Articles
The Role of Artificial Intelligence in Modern Marketing
As technology continues to evolve, artificial intelligence (AI) has emerged as a transformative force across various industries, including marketing. For marketers, understanding AI is no longer optional; it’s essential for staying competitive in the digital landscape. This article explores the fundamentals of AI, its applications in marketing, and the key insights that marketers need to …
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Technology Vision 2024 | Accenture
Human by design: How AI unleashes the Next Level of human potential The relationship between humans and technology is at a critical turning point. Imagine those dystopian images of humans 1,000 years from now—hunched backs, pale skin, and large, sensitive eyes—symbols of a life spent too much indoors, disconnected from the physical world. These depictions …
Articles
Supercharge Your Marketing Efforts With AI Tools
In the ever-evolving landscape of marketing, the advent of Artificial Intelligence (AI) has sparked a revolution unlike any other. Gone are the days when marketing strategies were solely dependent on intuition and guesswork. Today, AI has permeated every facet of this dynamic field, offering marketers an unprecedented level of insight and precision. Welcome to our …
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Meta’s Recommendations for Creating Successful Lead Generation Campaigns
The holding company of Facebook, Instagram, WhatsApp, and Messenger, Meta, has provided marketers looking to maximize lead generation advertising efforts on its platforms with useful analytics. These tips provide direction on how to improve your strategy for lead-generation advertisements and increase their impact. Leveraging Seasonal Trends Meta advises marketers to capitalize on seasonal trends, such …
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State of Marketing Report 2024 | HubSpot
INTRODUCTION Marketing in the Age of Intelligence The dynamic marketing landscape, evolving rapidly with AI and automation, demands a shift from information-centric to intelligence-driven strategies. In 2024, marketers must embrace new approaches for awareness, engagement, personalization, efficiency, and growth. HubSpot, recognizing these challenges, integrates AI tools into its platform to aid in setting up informative …