Case Study
A Facebook Experiment in Ad Targeting | Case Study
Most small businesses are very thoughtful about what kind of marketing strategies they invest in. When the marketing budget is limited, it’s important that allocation of resources is wise to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to …
Case Study
Drive In-Store Footfall with Targeted Facebook Ads | IKEA Case Study
Looking for ways to get your ads in front of the right people? With Facebook, you can set up location targeted ads for a store traffic objective. With targeted Facebook ads, you can already target users based on their country, state and city. Store traffic ads are useful if you’re a local business and you …
Researches
Account-Based Marketing, 2019 Report | Ascend2
Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …
Case Study
Grow Your Community with Twitter Ads | LeoSat Case Study
LeoSat Enterprises (@_LeoSat) is a B2B technology company with big goals. For instance, LeoSat aims to transform the way that businesses transfer data around the globe. Their proposed network of low earth orbit satellites enables secure data connection from anywhere to everywhere. Hence, providing connectivity and security to users. LeoSat took to Twitter searching for …
Guides
Infographic: The Complete Guide to Snapchat Ad Targeting | AdvertiseMint
Snapchat is a popular photo-messaging app preferred by Millennials which allow them to take photos, record videos, and send them to friends. In Q1 2017 snap reaches 166 million daily active users (DAUs) with more than 3 billion snaps were made daily. Users are spending on average 30 minutes daily. Snapchat is proving to be …
Guides
The Complete Guide to Facebook Ad Targeting | AdvertiseMint
Facebook ad targeting allows marketers to carefully select the audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups, but Ad targeting can also be overwhelming because there are so many options to choose from. This infographic brings clarity to the ad targeting choices by breaking them down into 5 categories: 1. …