Tag: Ad-Blocking

Ad-blocking is a trend on the rise, with research showing that a third of internet users around the world are now blocking ads on their desktops. Take a closer look at the attitudes of US internet users towards ad-blocking & online advertising today: 1 in 2 smartphone owners in the USA state that they would prefer to block …

Ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by consumer ad-aversion, and avoidance is the core issue for most ad-blockers, ad-block usage is now mainstream across all ages, ad-block users prefer standard display ads. The only solution to ad-block is fixing the problems that led people to block ads …

The opportunities to reach video viewers and also the challenge across traditional TV & digital video platforms due to consumers’ behavior shifts are increasing constantly. But all videos developments provide more opportunities for brands and marketers to connect with consumers. To gain more knowledge about the growth and value of video in reaching, engaging and …

Although online publishers allowed to reach more people than ever before, the hardest hit for the publishers who depend on digital advertising revenue, which was the rise of ad-blocking that allows the user to block adverts on the internet. Ad-blocking is running at between 38% (Poland), 24% in the US, & 21% in the UK, …

Across the 34 markets surveyed, 81% of all internet users have uploaded, shared a photo, a video or posted a review online in the last month with about 87% in the Middle East & Africa, and 75% in Europe. The majority of these audiences are between 16 & 34 years old, and also most of …