Tag: Account-Based Marketing (ABM)

B2B marketers need new metrics and methods for going to market, delivering excellence, boosting businesses, and improving ROI. The simple answer is Account-based marketing (ABM), the art of winning leads… Engagio comes with its first edition of ABM guide that will help B2B marketers understand the current landscape of ABM analytics. By answering key questions, …

Account-based marketing (ABM) is a marketing technique borne out of necessity. Since the 2000s, ABM has been around, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like targeted display ads, marketing automation, or other digital tools that help make ABM much more effective. …

B2B marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing (ABM), they are becoming stymied by unclear strategies. In so doing, this gap needs to be bridged to ensure data-driven success. The 2019 B2B Marketing Outlook report, launched by Dun & Bradstreet …

The old philosophy of digital marketing is a lot like fishing on a boat with a net. For example, you may be using social media marketing campaigns, direct emails, content marketing, SEO, etc. These can be great at catching plenty of fish. The problem is, that you’re going to catch all manner of fish, and …

The 12th edition of “The 2019 B2B Marketing Mix Report” launched by Sagefrog Marketing Group explains the state of the B2B marketing trends with data on the most important tactics, spending allocations, popular marketing methods and much more. In addition, all insights are accompanied by practical tips and commentary from industry experts. The Most B2B …

Content Marketing Institute collaborates with MarketingProfs to release the ninth annual report on enterprise content marketing in North America. The report explains how for-profit enterprise marketers—those working in organizations with 1,000-plus employees use and invest in content marketing. A Quick Glance at Content Marketing in North America Enterprises – 2019: 68% of respondents indicated that their organization …

Account-based marketing is a form of marketing that uses highly targeted, personalized and customized campaigns to win over particular accounts. Rather than relying on blanket campaigns that are meant to appeal to an entire market, account-based marketing treats individual accounts as markets in their own right. ABM puts a strong emphasis on quality outreach and …

Account-based marketing is a strategic approach to marketing that focuses on a set of clearly defined targeted accounts. These targeted accounts are pre-agreed upon internally across marketing, sales and senior leadership teams as the most crucial prospects for the business overall. Successfully executing ABM involves building personalized outreach strategies for each of these accounts. ABM …