Twitter announced yesterday on its official blog that In-Stream Video ads is now launched for more advertisers around the world which enables them to reach wider audience.
Now, the In-Stream Video Ads available to all advertisers in 12 global markets: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, United Kingdom, and United States.
In-Stream Video Ads allow digital marketers to connect with their audience through pre-roll and mid-roll ads that kick off the videos users watch.
Twitter said that across 406 Nielsen Brand Effect studies, those who saw video ads on Twitter were 50% more likely to be aware of the advertiser’s brand, feel 14% more favorable about the brand, and had 18% higher purchase intent (versus those not exposed to video ads).
In the same context, the U.S. Nielsen Brand Effect data proves the positive effect of the new feature, as it shows that people who saw In-Stream Video Ads on Twitter were 70% more likely to recall the brand’s ad, 28% more likely to be aware of the advertiser’s brand, and had a 6% higher purchase intent (versus those not exposed to video ads).
In addition to sharing the Nielsen data, Twitter has partnered with more than 200 of the best video publishers in the world which sharing brand-safe videos that audience is eager to discover, including top TV networks, teams from major sports leagues, and professional news outlets like Business Insider, CNN, Condé Nast Entertainment, Fox News, Fox Sports, Hearst Magazines Digital Media, IGN, Meredith Corporation, and Reuters. People on Twitter love that they can watch what’s happening, from catching must-see sports highlights to watching clips of top TV show.
Twitter said that video ads were responsible for more than half of the $575 Million in revenue it generated during 2018 Q1. To learn more about our video ad solutions, head to marketing.twitter.com/video.