We’re heading towards the peak holiday shopping season, and Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, moreover, they are slowly being made available to all businesses. Additionally, for …
There’s an update about LinkedIn’s Marketing Partner Program, which LinkedIn has announced earlier. The update is designed to make it easier for businesses to find the right experts to help them with each element of their LinkedIn marketing and growth process. LinkedIn’s Marketing Partner Program Update: In light of this matter, LinkedIn explains “Today we’re …
Back in June, Twitter’s pop-up alert was added on articles that users attempt to retweet without opening the article link and reading the post. However, after a full three month of implementation, today, Twitter has shared some new insight into the effectiveness of the prompt and how it has changed user behavior when they are …
It hasn’t been long since, but Instagram is already making tweaks to the design of its Tik-Tik-cloning “Reels” feature, as it looks to maximize the appeal of the short-form video option. However, there are no data about Reels usage as yet -even though Instagram has said that Instagram Reels is taking off in India-, the …
Everyone’s talking about Pinterest’s new guide as it focuses on the power of positivity in social media, particularly with respect to building your brand online. Moreover, Pinterest has also taken a veiled shot at other social networks, which use engagement as a key consideration: “If social media has taught us one thing, it’s that unfiltered …
Back in June after the launch of audio clips in tweets, Twitter is now also testing another option which is launching audio clips in DMs with some users. Audio Clips in DMs: The screenshot above, which posted by social media expert Matt Navarra, shows the new option, which Twitter is calling “Audio messaging”, it enables …
It is obvious that tracking definitive video ad performance, or any digital ad exposure can often be complex and this is because users might not significantly click through on the ad right away, however, may still be influenced towards conversion by that exposure. However, there are different ways to estimate this, including overall exposure relative …
This week some social media users reported seeing the following notification in their Facebook feed: We can see that it is not only Facebook’s messaging tools that are slowly becoming more intertwined. The above notifications explain that some users are now capable of viewing Instagram Stories on Facebook with the Instagram Story appearing within the …
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