Facebook has released its annual ‘Topics and Trends’ report, the report outlines the main topics that saw increased discussion across both Facebook and Instagram in 2020.

The addition of Instagram data is new for this year’s report – as explained by Facebook:

“We explored thousands of topics that grew on Facebook and – for the first time in this report series – on Instagram. In our 2020 edition of The Topics and Trends Report, we looked at data from January 2018 through June 2019; for our 2021 edition, we shifted our date range by three months (April 2019 through September 2020) to capture some of the major changes in people’s lives during the pandemic.”

That means, it’s more of a pandemic trends report than a 2020 summary overall, however, with all of the ongoing events, it’s hard to really know where 2020 begins and ends either way.

Facebook Report in 2020:

Moreover, the 40-page report looks at trends across eight markets, also providing insight into key discussions in a wide range of areas.

According to the Facebook report, each topic includes a regional breakdown, as well as providing an overview of how the discussion has evolved in different parts of the world.

At the top right of the screenshot, this summary relates to US users, it provides an overview of how these topics have grown over time. However, other charts look at the growth of main topics in different regions.

According to the Facebook report, the insights provide more perspective on how each of these discussions has evolved, and what Facebook and Instagram users have been most interested in.

Additionally, you can also break each down into the region of your choice – with Facebook’s interactive ‘Hot Topics’ tool, you can check out comparative growth for different key topics by region using the dropdown options.

Moreover, that will then give you a breakdown of that topic’s performance relative to your chosen market.

Additionally, The broader ‘Topics and Trends’ report, however, aims to highlight main topics of growth overall, moreover, the regional insights provide additional perspective on which are gaining the most traction – that includes digital transformation in India:

Actually, these insights can be helpful for your brand, it can also help to shape your approach based on the topics that are topic that are gaining traction in relation to your niche.