Instagram is introducing a new dashboard in Brand Collabs Manager, enabling influencers to find and manage brand deals, and automatically share insights with brands they work with.

This will potentially have significant effects on the influencer marketing industry.

Instagram has made this new Brand Collabs Dashboard even more critical, as it removed engagement metrics from posts earlier this year. It now presents as the easiest way to work with an influencer and get their insights or engagement stats.

Image Credit: Facebook

Brand Collabs Manager

Brand Collabs Manager is a database of potential influencers on Facebook and Instagram. The database introduced last year enables businesses to connect with relevant influencers in order to arrange promotional partnerships.

Content marketing is a big concern for every business. Consequently, it can be a real challenge for companies with small marketing teams to create appealing content.

That’s why influencer marketing is a rewarding option as influencers help create engaging content on the brand’s behalf. Facebook Brand Collabs Manager eases the process and helps you discover the most fitting content creators for your brand.

Through this tool, businesses can check out the type and quality of content an influencer creates. This will make it easier to narrow down options and invest well.

Initially, Collabs Manager was available only to a limited set of creators, but now, Facebook is expanding access.

To get to qualify as a relevant influencer, and appear on Brand Collabs Manager, creators will need to have:

• 1,000 followers or more
• 15,000 engagements on posts over the last two months
• 180,000 minutes of content viewing, or 30,000 1-minute views on 3-minutes or longer videos over two months.

Facebook is also releasing some new data insights to Creator Studio. The new data is meant to help publishers and creators better understand their status and how their content engagement is doing, and how to maximize results.