O’Reilly Auto Parts is looking for a Digital Marketing Specialist in Springfield, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Associate in the day-to-day implementation and optimization of search marketing activities across multiple search engines (Google, Yahoo, etc.).
Operate directly with local search resources and internal teams to keep all online local content updated across the Internet (location address, hours, services, content, etc.) for new and existing stores on Google, Yahoo, Bing, etc.
Develop local store’s page content regularly with offers, promotions, news, and events to support the overall marketing plan- feature messages, highlighted products/brands, images, etc. to continue to optimize for best SEO results.
Enhance keyword campaigns to meet the need and direction of the merchandise and marketing teams (based on seasonality, product sales, new product launches, etc.).
Manage ongoing keyword research and selection for pay-per-click campaigns and SEO projects to maximize the effectiveness of campaigns.
Utilize Google Analytics and other available tools to evaluate search campaigns and overall site SEO, providing regular reporting, analysis and recommendations.
Bachelor’s degree in marketing, communications or business.
Effective experience with and knowledge of e-commerce product sales.
Proficient experience with and knowledge of online marketing and display advertising set-up and coordination (Google AdWords, Yahoo Network, etc.).
Expert knowledge of the following software: Excel, Microsoft Word, PowerPoint.
Strong written and verbal communication and organizational skills.
About O’Reilly Auto Parts:
O’Reilly Auto Parts has provided high-quality auto parts availability and excellent customer service since 1957. Today, as a Fortune 500 company, it is determined to be the leader in the auto parts industry by serving both retail and professional customers.
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