Games2win is looking for a Digital Marketing Manager in Maharashtra, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Direct the new user acquisition for our mobile games (on Android and iTunes) via internal channels and external channels.
Follow and optimize activity to increase downloads and ROI from these channels.
Assure that all campaigns are planned, tracked and operated towards specific business and growth objectives.
Guage and optimize on performance, ROI, retention and engagement.
Design, manage and execute to achieve optimum ROI per acquisition.
Build and maintain reports to showcase the health of the campaigns.
Keep up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions.
Enhance keyword and analysis to increase store visibility through search.
Develop the conversion of the stores landing pages, including creative and copy.
A/B test store assets and roll out learning’s to all platforms.
Provide best practices and ASO insights regularly with internal teams.
Diploma degree holder in science, commerce fields or any other equivalent educational background.
Minimum 2 years of experience in User Acquisition and/or ASO for mobile applications.
Deep understanding of business and engagement metrics like LTV, CPI and Retention.
Effective working experience to deal with Excel for reporting.
Enthusiasm for casual and mobile games, and should be playing iOS or Android games on a regular basis.
Solid mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.
Function quickly in a fast-paced, deadline-oriented environment.
Games2win is one of the largest casual mobile gaming companies in the world. It owns over 50 proprietary mobile games with over 150 million downloads and has an extremely strong daily and monthly active user base (80% outside of India).
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