Social Media Strategy

At Global Blue


Expires on 11/10/2018


Expired Job

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Global Blue is looking for a Social Media Strategy in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve a global social media strategy across English social platforms for Global Blue and SHOP channels including, but not limited to, Facebook, Twitter, and Instagram.
  • Design and execute a content calendar for English social media channels.
  • Build and sharing daily content that engages followers, drives traffic to the website and builds the Global Blue/ SHOP brand internationally.
  • Promote and implement regular influencer marketing campaigns, often with globally recognized luxury and fashion brands.
  • Plan on brand and innovative campaigns that continue to engage the brand’s audience across social channels.
  • Create on our extensive stable of international influencers.
  • Communicate with Chinese and Russian social strategy manager.
  • Accelerate follower growth and engagement across all social platforms.
  • Devise and execute paid campaigns, on behalf of Global Blue partner brands, in order to drive traffic and increase following.
  • Analyze social media metrics across all platform and creating reports.
  • Run a social listening report for management.
  • Cooperate with Global Blue internal stakeholders worldwide.
  • Direct the customer service team on communications with the clients.
  • Lead the full circle of social media production across all channels.
  • Oversee, analyze and set benchmarks for the effectiveness of the different media outputs.

Job Requirements:

  • Bachelor’s degree – preferably in media or journalism.
  • At least 3 years experience in a social and digital environment at a national or international publication or luxury brand.
  • Effective experience in accelerated growth and successful management of social media for an international audience.
  • Expert knowledge of Social Listening platforms.
  • Demonstrated understanding of social media metrics and benchmarks and ability to prove the results and strategy with quantifiable statics.
  • Familiarity with building partnerships with key fashion and luxury organizations.
  • Proven track record in managing budgets.
  • Strong attention to detail.
  • Sound numerical skills.
  • Bilingual candidates preferred.
  • Quick learner and ability to think outside of the box.
  • Ability to analyze social media metrics and set challenging goals.
  • Ability to work autonomously towards assigned objectives.
  • Ability to meet multiple tight deadlines across a number of channels.

About Global Blue :

Global Blue pioneered the Tax-Free Shopping (TFS) industry some 40 years ago with clear goals: create value for retailers and give the best shopping experience to tourists, while supporting Authorities enhance their country as an attractive tourism and shopping destination.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL
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