Zippo Manufacturing Company is looking for a Social Media Manager in Pennsylvania, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Set, propose and lead strategies for primary social media channels including, usage guidelines, message mix, scheduling, volume, and the role of each channel in overall marketing strategies.
• Accountable for overseeing content creation or curation including photography, video, editing, copywriting, and other forms of current and emerging multimedia technology.
• Head integration of social channels with Zippo websites and other Zippo marketing channels.
• Cooperate with sales, marketing, licensing, legal, and consumer relations stakeholders on strategy development and program implementation, ensuring alignment with and support of overall marketing efforts.
• Operate with internal and outside counsel to ensure all social efforts both domestic and global are aligned with corporate policies as well as international and local laws.
• Supervise strategy for social properties to drive increased fan engagement: proposes themes and promotions, develops and sources content, coordinates scheduling across groups.
• Lead development, maintenance and promotion of social property features and functionality; supervises vendors and outside agencies as needed.
• Oversee the ongoing evolution of all social media sites and proposes strategies and features as appropriate.
• Manage brand presence development, communication, posting strategies and day-to-day maintenance of Zippo activity on secondary social channels including but not limited to Twitter, YouTube, Flickr, Instagram, Google +, Weibo, and Pinterest.
• Monitor Zippo-related posts and commentary across all key social channels (Facebook, Twitter, and major blogs) on a daily/weekly basis.
• Perform ad hoc analysis of social channels in response to perceived product problems and safety concerns, crisis situations, intellectual property issues, and other trends impacting brand image and consumer opinions.
• Study, analyze and provide actionable reporting on key engagement and fan base metrics for all existing social media channels.
• Improve materials and training of international distributors and subsidiaries on engagement, promotion, and conversation strategy.
• Direct all aspects of advertising for domestic, global, and geo-targeted campaigns.
• Assure all content released upholds the spirit and guidelines developed for social media conduct.
• Estimate publishing tools, emerging technology, and trends relevant to social media.
• Monitor cultural, local and world events to ensure planned content is appropriate.

Job Requirements:

• Bachelor’s degree in web and social media, communications, marketing, or business management.
• Minimum 3 years experience managing social platforms for consumer product brands.
• Effective experience managing employees.
• Any similar combination of education and experience.
• Expert knowledge of HTML, CSS, and Adobe Creative Suite.
• Deep knowledge of third-party analytical programs such as Facebook Insights, Google Analytics, etc.
• Familiarity with Microsoft Office Suite.
• Solid functional knowledge of, current social media platforms such as Facebook, Twitter, YouTube, Flickr, Instagram, Google +, Weibo, Pinterest, and other emerging social media platforms.
• Willingness and ability to work during non-standard business hours including weekends and holidays.

About Zippo Manufacturing Company :

Zippo is one of the most recognized brands in the world and has produced more than 500 million windproof lighters, each backed by an unparalleled lifetime guarantee.