INFOSYSTA is looking for an SEO Specialist in Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Draft and execute all web search engine optimization (SEO) and search engine marketing (SEM).
• Improve and implement effective SEO strategies.
• Operate keyword research to drive organic traffic growth.
• Examine website for improvements to be friendly with search engines.
• Enhance landing pages for a search engine.
• Promote and implement link building strategy.
• Accountable for creating meta tags for every page in the website such as (Meta Keywords and Meta description).
• Develop organic website traffic.
• Utilize web analytic tools.
• Perform tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Follow, report, and analyze website analytics and PPC initiatives and campaigns.
• Head the campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies..
• Optimize copy and landing pages for search engine marketing
• Conduct ongoing keyword discovery, expansion, and optimization.
• Study and implement search engine optimization recommendations.
• Investigate and analyze competitor advertising links.
• Generate and implement link building strategy.
• Grow the page rankings on major search engines for target keywords and increase search campaign visitor engagement and conversions.

Job Requirements:

• At least 3 years of experience in B2B digital marketing and lead generation with the solid understanding of analytics tools.
• Effective experience with website analytics tools (e.g, Google Analytics and web-trends).
• Familiarity with the latest trends and best practices in SEO and SEM.
• Solid knowledge of social media and website metrics with best practices and trends (e.g Google Analytics).
• Demonstrated knowledge of setting up nurturing campaigns and conversions with digital tools.
• Proven track record in HTML, Photoshop or illustrator (preference will be given for those candidates).
• Outstanding understanding of performance marketing, conversion, and online customer acquisition.
• Proficient experience with email marketing, lead generation and expert in SEO, Google Adword campaigns and other traffic acquisition channels.

About INFOSYSTA:

INFOSYSTA is a software development and consultancy firm. Its mission is to provide companies with advanced development and consultancy expertise in various business solutions such as Agile methodologies, ALM, service desk, demand management, task management system, content and document management.