SEO Manager

At River Island


Expires on 10/10/2018


Expired Job

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River Island is looking for an SEO Manager in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Responsible for the SEO channel including strategy development and budget ownership for all River Island domains the UK, US, AU and FR.
  • Head all aspects of SEO, leading relevant areas of the business on KW research, link building, analysis and website auditing.
  • Assure that all product areas are optimized for ROI and profitability.
  • Weekly, monthly and quarterly report on activities and results against core KPI’s along with recommendations on future strategy.
  • Cooperate with internal stakeholders to ensure SEO campaigns are reported on efficiency and results are communicated to relevant stakeholders within the e-commerce and marketing departments.
  • Improve close relationships with e-commerce, PR, IT and marketing stakeholders.
  • Promote and managing the external agency and consultant relationships as required.
  • Collaborate with the e-commerce development team to advise on MVT testing to improve conversion rate from SEO traffic.
  • Operate closely with the social and content teams to ensure SEO considerations are being taken into account and maximized.
  • Perform with the PPC manager to understand the relationship between SEO and PPC and advise on the best strategy for driving incremental search traffic and revenue.
  • Serve closely with the e-commerce product teams to ensure that the onsite and offsite strategy is aligned to core product pushes.
  • A key responsibility in the internal project to update the search and merchandising platform providing recommendations to optimize natural search performance.
  • Secure up to date with industry trends, competitor activity, innovations and opportunities within the SEO space.
  • Passionately provide to internal stakeholders on all areas of SEO to educate the business and improve SEO performance.

Job Requirements:

  • At least 3 years SEO experience essential client or agency side.
  • Effective management experience essential client or agency side.
  • Proficient experience working on SEO for fashion retailer desirable.
  • Sound knowledge of web analytics (Omniture) preferable but not essential.
  • Expert understanding of SEO tools, Google Search Console, Webmaster, Hitwise, Link Building (e.g. Majestic SEO and Open Explorer) Crawler Software (e.g. Screaming Frog and Deepcrawl).
  • String foreign language skills desirable but not essential.
  • Deep technical understanding
  • Solid analytical skills including budgeting and forecasting capability.
  • Strong interest in fashion.
  • Ability to create innovative out of the box ideas and challenge the status quo.

About River Island:

River Island is a brand with an impressive heritage. As well as UK and Ireland, it is represented globally through its stores in Western Europe, Eastern Europe, Middle East and Asia.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL
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