River Island is looking for an SEO Manager in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Responsible for the SEO channel including strategy development and budget ownership for all River Island domains the UK, US, AU and FR.
• Head all aspects of SEO, leading relevant areas of the business on KW research, link building, analysis and website auditing.
• Assure that all product areas are optimized for ROI and profitability.
• Weekly, monthly and quarterly report on activities and results against core KPI’s along with recommendations on future strategy.
• Cooperate with internal stakeholders to ensure SEO campaigns are reported on efficiency and results are communicated to relevant stakeholders within the e-commerce and marketing departments.
• Improve close relationships with e-commerce, PR, IT and marketing stakeholders.
• Promote and managing the external agency and consultant relationships as required.
• Collaborate with the e-commerce development team to advise on MVT testing to improve conversion rate from SEO traffic.
• Operate closely with the social and content teams to ensure SEO considerations are being taken into account and maximized.
• Perform with the PPC manager to understand the relationship between SEO and PPC and advise on the best strategy for driving incremental search traffic and revenue.
• Serve closely with the e-commerce product teams to ensure that the onsite and offsite strategy is aligned to core product pushes.
• A key responsibility in the internal project to update the search and merchandising platform providing recommendations to optimize natural search performance.
• Secure up to date with industry trends, competitor activity, innovations and opportunities within the SEO space.
• Passionately provide to internal stakeholders on all areas of SEO to educate the business and improve SEO performance.

Job Requirements:

• At least 3 years SEO experience essential client or agency side.
• Effective management experience essential client or agency side.
• Proficient experience working on SEO for fashion retailer desirable.
• Sound knowledge of web analytics (Omniture) preferable but not essential.
• Expert understanding of SEO tools, Google Search Console, Webmaster, Hitwise, Link Building (e.g. Majestic SEO and Open Explorer) Crawler Software (e.g. Screaming Frog and Deepcrawl).
• String foreign language skills desirable but not essential.
• Deep technical understanding
• Solid analytical skills including budgeting and forecasting capability.
• Strong interest in fashion.
• Ability to create innovative out of the box ideas and challenge the status quo.

About River Island:

River Island is a brand with an impressive heritage. As well as UK and Ireland, it is represented globally through its stores in Western Europe, Eastern Europe, Middle East and Asia.