Digital Marketing Jobs & Apprenticeships

Betty Haynes

USA

Expires on 2018-07-28

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

SEO Manager

William Hill is looking for an SEO Manager in New Jersey, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Operate closely with SEM to ensure the search strategy is complimentary.
  • Estimate opportunities to drive organic traffic through third-party platforms e.g. advertorials on sports sites
  • Assure that the William Hill brand holds a competitive presence and share-of-voice across leading search engines.
  • Promote and maintain the SEO strategy for all William Hill US digital properties, monitoring performance on a daily basis and identifying areas for improvement.
  • Determine and track KPIs for on-going SEO and content initiatives.
  • Supervise organic search performance vs top competitor sites on a daily basis.
  • Recognize and engage best agencies, vendors and negotiate national contracts.
  • Review web pages and develop the roadmap to help implement required changes.
  • Participate in data analytics to assess and report project results.

Job Requirements:

  • Bachelor’s degree required.
  • Minimum 5 years of professional experience in developing and implementing SEO programs for a large scale brand.
  • Effective experience with SEO tools, webmaster guidelines and KPIs across search engines.
  • Proven track record in digital marketing principles such as funnel optimization UX and landing page optimization.
  • Proficient experience in using (Google Adwords).
  • Deep knowledge of the sports and gaming industry is a plus, but not essential.
  • Solid troubleshooting skills and should thrive in high expectation scenario with many stakeholders.
  • A strong and confident communicator who can engage senior management on relevant topics in a time-efficient manner.
  • An extreme interest in sport and media.

About William Hill :

William Hill “The Home of Betting” is the global leader in online betting and sportsbooks. Founded more than 80 years ago and headquartered in the United Kingdom, it processes more than one million betting slips on average a day.

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