Senior E-Mail Marketing Specialist

At Hotwire


Expires on 02/05/2018


Expired Job

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Hotwire is looking for a Senior E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Develop, improve and optimize a broad range of email programs that encompass customer lifecycle and customer trip cycle.
  • Create creative and developmental direction for in-house and external creative and development teams, including (campaign objectives, messaging, intended audience segments and customer touchpoints).
  • Cooperate with marketing, design, program management, marketing analytics and outside vendor teams to identify and implement new marketing programs based on data-based business cases.
  • Perform customer segmentation strategies and ongoing communications plans targeted towards those segments.
  • Mentor multiple projects concurrently and provide regular performance monitoring and performance updates to business owners, management and CRM team.
  • Evaluate and optimize campaign and portfolio testing programs.
  • Develop and implement scalable, repeatable and comparable methods of measurement and performance tracking.
  • Automate standard data reporting methods and perform ad hoc analyses to evaluate ongoing and periodic performance.
  • Manage internal and external resources to ensure that campaigns are executed accurately, effectively and within budget.

Job Requirements:

  • Bachelor’s degree in a quantitative or analytical discipline.
  • At least 5 years of experience in direct/database marketing or customer relationship marketing program development and/or implementation.
  • Expert knowledge of managing outbound, (B-to-C) email marketing programs.
  • Proficient experience with email marketing operations, technology, testing techniques and platforms.
  • Effective understanding of building requirements for list segmentation, workflows and triggered events.
  • Excellent analytical and decision-making skills.
  • Deep working skills in using (MS Excel) and capable of manipulating data in order to perform both high level and more granular analysis.
  • Solid written and verbal communication skills.
  • Ability to manage a large number of marketing campaigns and segmentation strategies simultaneously.
  • Ability to use data to develop and measure the effectiveness of marketing programs.

About Hotwire:

Hotwire is a travel website that can be used to book airline tickets, hotel rooms, rental cars and vacation packages. It operates by selling off unsold travel inventory at discounted prices.

Main Requirements

Job Type Full Time Experience Needed +5 Years Career Level ADVANCED – LOWER LEVEL
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