Travelport Digital is looking for a Senior Digital Marketing Manager in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Head digital strategy across the H&D business units including email, social media, demand generation tools and multi-channel lead nurturing campaigns through Travelport H&D marketing automation systems.
• Create and implement a paid media strategy for multiple markets and audiences including the management of paid social, PPC and 3rd-party, trade and affiliate channels.
• Control the marketing automation platforms and ensure usage, strategy and learnings are shared across the H&D group.
• Manage lead management, pipeline acceleration and user adoption process with effective processes and a human touch.
• Command and optimize time and resources from the content, design and digital team who supply services to the H&D department.
• Assure digital and paid budgets are optimized to deliver the best ROI across the business unit.
• Lead the digital marketing supplier relationships that include web design, marketing automation, paid media and lead management agencies.
• Drive existing digital marketing vendor agreements and contracts.
• Participate in the strategy and development of memorable and impactful marketing campaigns and ensure that the content is distributed effectively via digital channels.
• Assure that content of campaign messaging strategy and copy effectively addresses the target audience adheres to brand guidelines and SEO best practice.
• Regularly estimate and articulate post-campaign findings to provide actionable insights on channel performance, engagement trends, and improvement opportunities.
• Assess emerging B2B digital marketing technologies and recommend adoption where appropriate.
• Appraise and explore new digital marketing opportunities and growth strategies.

Job Requirements:

• At least 7 years marketing experience with proven performance in a digitally-focussed B2B marketing role that has played a significant role in driving sales pipeline.
• Effective experience driving automation and CMS strategy and working with marketing automation platforms such as (HubSpot and Eloqua plus CMS tools).
• Proficient experience in driving leads and pipeline through earned and owned channels and paid media including (Google and Paid Social channels).
• Deep knowledge of programmatic advertising is not a requirement but would be an advantage.
• Demonstrated experience in articulating reports to a wide number of stakeholders with a focus on surfacing most appropriate KPIs.
• Proven experience working with Salesforce, webinar platforms or similar CRM platforms.
• Familiarity with Adobe Creative Suite (Photoshop and InDesign).
• Wide knowledge working with content aggregation platforms such as (Outbrain and Taboola) is a plus.
• Strong verbal communication skills and excellently written ability in English.
• Ability to leverage reporting functionality from marketing automation platforms and Google Analytics.

About Travelport Digital:

At Travelport Digital (formerly MTT) makes travel better and to enable airlines, TMCs and other travel companies, to shape new and superior travel experiences with innovative, personalized mobile and digital offerings. It specializes in creating industry-leading, award-winning travel apps across smartphones, tablets and wearables.