Go2Group is looking for a Marketing Specialist, Paid Ads/SEO in Chennai Area, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Accountable for coordinating and implementing paid promotion strategies optimized for traffic and ROI in Search Engine Marketing (SEM), Social Media Marketing (SMM), Mobile Marketing, Email Marketing and Display Ads.
• Direct SEM campaigns based on critical KPI’s such as CTR, CPC, and specific ROI metrics.
• Head the account on ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook, LinkedIn, etc.
• Design, categorize and refine Adword keyword lists to create a comprehensive campaign that drives qualified visitors to a website.
• Perform successful bidding strategies and effective keyword management using metrics and data.
• Enhance media spend, make real-time adjustments to ads, target, and bidder based on data analysis to win bids across multiple platforms on video, display, native, and mobile ads.
• Continually oversee, revise, and conduct ad and landing page tests.
• Examine and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for improving the campaign strategy.
• Understood the requirement, participates in briefings, conducts research and works on calendars to meet business goals and campaign goals.
• Promote SEO efforts by helping to implement SEO best practices while tracking, optimizing and increasing desired organic traffic.
• Cooperate with the rest of marketing team to ensure marketing strategies, PPC tactics, SEO efforts and social media promotions are driving lead and conversion goals.
• Interact regularly on status, timeline, budget, performance and competitive intelligence analysis with the organization.
• Coordinate and prepare periodic search reports for internal stakeholders, including tables, graphs, summaries, and PowerPoint decks.
• Provide relevant data weekly and monthly.
• Keep up-to-date with digital marketing trends, industry trends, competitor campaigns and potential new channels and strategies to keep us ahead.

Job Requirements:

• Bachelors’ degree in marketing, advertising or related field.
• Minimum 6 years PPC, SEM and SEO account management or comparable digital experience preferred.
• Effective experience with search campaign management tools, including AdWords Editor.
• Proficient working knowledge of (Facebook Business Manager, Twitter Ad Manager, LinkedIn Ad Manager, Hubspot and SalesForce).
• Extensive understanding of tracking, analytics and reporting.
• Strong data analysis skills and a passion to extract insights to drive program performance.
• Familiarity with performance metrics and ROI analysis.
• Deep understanding of marketing automation, mobile marketing and Search Engine Optimization (SEO) is an added advantage.
• Proven Google AdWords Certification is a plus, but not required.

About Go2Group:

Go2Group is a global provider of consulting services in DevOps systems. It is expert in enterprise-level DevOps for all the major systems. It specializes in complex integration projects involving multiple ALM platforms, such as Atlassian, HPE, IBM, Microsoft, Perforce, Salesforce, and many more.