Marketing Automation Specialist

At Solace Corporation


Expires on 15/05/2018


Expired Job

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Solace Corporation is looking for a Marketing Automation Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Maintain and troubleshoot marketing automation programs, based on an understanding of marketing campaign requirements and customer journey.
  • Improve and maintain integrations between marketing automation software and other software, including (WordPress, Salesforce, Unbounce and GoToWebinar).
  • Manage and ensure e-mail deliverability, subscription management, and compliance with opt-in laws and regulations (CASL, CAN-SPAM and GDPR).
  • Develop campaign emails and landing pages using (HTML/CSS).
  • Measure and execute experiments and conversion tests, including A/B tests and multivariate tests to improve engagement rates and optimize email and landing page results.
  • Build marketing automation program templates and serve as the technical lead on campaigns.
  • Collect and track marketing performance metrics through marketing automation software and SFDC.
  • Analyze marketing metrics and recommend improvements to marketing campaigns and operations.
  • Build and deliver reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including marketing metrics, lead distribution, opportunity stages, pipeline contribution and ROI.
  • Implement and oversee lead upload process and data hygiene/data normalization, database segmentation and best practices to ensure data quality.
  • Collaborate with other departments to ensure mutual understanding of data needs.

Job Requirements:

  • At least 3 years of demonstrated experience working in an e-mail marketing role.
  • Extensive experience in implementing marketing campaigns with marketing automation software such as (Marketo, Eloqua or Pardot), ideally in a (SaaS) company.
  • Advanced working knowledge of (Salesforce) and how marketing automation and CRM systems work together.
  • Expert understanding of developing responsive landing pages and emails using (HTML/CSS).
  • Highly organized and a process is driven with an eye for detail.
  • Ability to manage multi-tasks to meet deadlines successfully.
  • Strong problem-solving and troubleshooting skills.
  • Solid interpersonal and organizational skills.
  • Ability to work independently or as a collaborative team member.

About Solace Corporation:

Solace corporation is a middleware company based in Kanata, Ontario, Canada, that manufactures and sells message-oriented middleware appliances and software. Messaging middleware appliances are rack-mountable network devices that implement messaging functionality in purpose-built hardware.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL
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