Techworkers is looking for a Marketing Automation Specialist in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Intake, prioritize, and manage email requests from various parts of the company.
• Design and execute email marketing campaigns that deliver against business goals for assigned workflows.
• Examine list segmentation and ensure timely list import.
• Assure timely communication with key stakeholders across the company on email program execution timeline and expectations.
• Lead the production calendar to ensure visibility to campaigns across departments.
• Secure compliance with CAN-SPAM regulations.
• Improve and execute email test plans and share results across all levels of the organization.
• Manage reports and prepare analysis for key stakeholders using marketing automation, Salesforce and Excel/Google Sheets.
• Enhance campaign performance through testing and segmentation.

Job Requirements:

• At least 3 years experience working within Marketo.
• Expert working knowledge of HTML, CSS, and the capabilities of the content marketing platform is a big plus.
• Effective experience working with cross-functional teams and with various levels including senior management.
• Solid interpersonal, analytical, prioritization and conflict resolution skills.
• Be strategic, collaborative, adaptable and creative.
• Ability to execute lead nurturing campaigns.
• The ability to utilize and report on key metrics to improve performance.

About Techworkers  :

Techworkers is a workforce solutions company, formed and managed by technology and business executives. Specifically, they provide business and technical staffing services, managed staffing and professional services solutions.