HERO Recruitment is looking for a Marketing Automation Specialist in Galway, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities :

• Create scalable, automated demand generation and lead management capabilities across the company using Oracle Eloqua.
• Plan and document automated business rules in Eloqua and CRM (Salesforce.com).
• Implement effective targeting and segmentation to support email campaigns.
• Maintain the growth, clean-up, and segmentation of the contact databases to maximize campaign performance.
• Operate to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Understood broader ecosystem of platforms that make up the marketing technology stack (e.g. Marketing Automation, CMS, CRM) and integration challenges.
• Produce support in implementing marketing automation tools, including a detailed understanding of tools used and best practices employed.
• Build a knowledge base with the identification of best practices, business cases and ensure these are shared with internal stakeholders.
• Present expertise and tactical support to groups and countries in designing and optimizing a related process, including nurture program development.
• Promote training related to automated demand generation and lead management.
• Support the establishment of funnel measurement and tracking approaches, e.g. including lead capture, lead conversion, closed sales (and revenue), attribution back to marketing activities.
• Examine and optimize email campaigns using A/B testing to optimize performance.
• Utilize lead scoring approach to maximize the effectiveness of campaigns.
• Device and support marketing automation campaign performance dashboard.

Job Requirements:

• Relevant Master’s degree in marketing or related business discipline.
• Minimum 3 years experience in marketing automation campaign definition and deployment.
• Effective experience in digital promotion campaigns deployment and related platforms.
• Proficient experience in project and programme management.
• Expert knowledge of marketing automation platform (Oracle Eloqua a must) and CRM (Salesforce.com a must).
• Proven track record in digital analytics.
• Demonstrated understanding of information architecture, user experience, digital marketing.
• Deep Microsoft office tools knowledge.
• Familiarity with technical devices and information technology.
• Solid English language skills.
• Sound interpersonal and communication skills.
• Ability to understand and work within a matrix organization.
• Ability to understand strategic positioning and put it into practice in the creative part of the job.
• Ability to plan, organize and execute a project independently and on schedule.
• Capability to establish and use networks to acquire information.

About HERO Recruitment:

With a reputation across three decades in the making, HERO Recruitment continues to impress our clients and candidates with our passion and dedication to our craft.