Marketing Automation Specialist

At Harte Hanks


Expires on 01/09/2018


Expired Job

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Harte Hanks is looking for a Marketing Automation Specialist in Dallas, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design custom reports and train reporting users as needed.
  • Provide platform assets for use in campaigns (emails, landing pages, forms, segments campaigns, files, and images, including archiving).
  • Produce guidance on offer, content design, testing, and usage to strengthen data-driven campaigns.
  • Improve and maintain quality control checklists and procedures to ensure error-free campaign launch.
  • Lead the updates as needed to existing Eloqua campaign templates.
  • Organize with content creation and design resources to ensure assets are designed in line with marketing automation best practices and platform compatibility.
  • Operate advanced configuration, platform maintenance, and related administrative tasks.
  • Record and follow extensive QA and test process.
  • Collect campaign components and configure campaigns for the launch.
  • Support awareness of Eloqua release and patch schedules, align them with internal release schedules and provide guidance on utilization of new campaign features where applicable.
  • Actively participate in strategic point-of-views, marketing plans for new initiatives, program optimization and major presentations to clients and program partners.
  • Cooperate with “product-led” partner marketing teams and integrate services into their plans.

Job Requirements:

  • Bachelor’s degree in a related field.
  • Minimum 2 years of experience as a power user of a marketing automation platform certification preferred but not required.
  • Proficient experience in creating and configuring Eloqua campaigns preferred, or with other enterprise-class marketing automation platforms (i.e. Marketo or Pardot).
  • Expert knowledge of HTML and CSS preferred.
  • Effective experience in a high-tech B2B environment a plus.
  • Familiarity with Agile and Scrum a plus.
  • Proven experience supporting IT organizations and business stakeholders.
  • Solid project management skills with the ability to multi-task and stay organized.
  • Strong communication (both written and verbal) skills.

About Harte Hanks:

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust and earn loyalty in an ever-changing world.

Main Requirements

Job Type Full Time Experience Needed +2 Years Career Level BEGINNER LEVEL
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