Digital Marketing Jobs & Apprenticeships

Betty Haynes

USA

Expires on 2018-07-24

Job Type Full Time Experience Needed 4 Years Career Level INTERMEDIATE - LOWER LEVEL

Marketing Automation Specialist

Apex Systems is looking for a Marketing Automation Specialist in Raleigh, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Draft, build, maintain and troubleshoot marketing automation logic for segmentation, nurture programs, drip programs and re-engagement programs.
  • Design emails and coordinate landing page and form build to assemble various nurture programs.
  • Promote efforts to define and build segmentation criteria to manage contact lists for programs, including troubleshooting and maintaining flow logic.
  • Report operational and nurturing processes, programs, procedures and integration with other tools.
  • Operate with the team to develop and maintain nurture reporting methodology, reports and dashboards, including overall performance and engagement metrics.
  • Aid with global nurture and promotional email related project management between digital strategy, campaigns, fild marketing and marketing operations; including project scope, planning, scheduling and timeline.

Job Requirements:

  • Bachelor’s degree in marketing, business or related field.
  • Minimum 4 years of related work experience in B2B demand generation.
  • At least 2 years of marketing automation experience.
  • Deep knowledge of marketing tools like Eloqua and Marketo.
  • Expert working understanding of Salesforce.com desirable.
  • Effective experience in demand generation techniques and email fundamentals, including an understanding of the buying cycle, personas and lead progression.
  • Solid project management capabilities and ability to translate business requirements into technical specifications.
  • Familiarity with working in cross-functional teams and collaborating with internal peers and stakeholders.
  • Detail-oriented and problem-solving project manager with the ability to explain and diagram complex solutions.
  • High ability to manage multiple projects simultaneously.

About Apex Systems :

Apex Systems provides organizations with scalable IT staffing and services solutions to address critical gaps in their current workforce and augment workforce management strategies. Complementing its staffing solutions with deliverable-based services enables us to also help organizations drive better business performance.

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