CST Consultants Inc. is looking for a Marketing Automation Specialist in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Understood all aspects of Marketo and WordPress configuration and functional capabilities.
• Study, recommend and implement system enhancements, to integration enhancements between CRM, CMS and Marketo, and to the lead nurturing process in order to leverage it to its full potential.
• Educate others on the use of Marketo and WordPress.
• Support vendors to learn, guide, and implement best practices and innovative ideas.
• Create and implement new features and functionality in WordPress.
• Build and guide the website’s architecture.
• Assure high-performance and availability, and managing all technical aspects of the CMS.
• Aid formulate an effective, responsive design and turning it into a working theme and plugin.
• Promote these systems to keep it organized and usable by the team, including libraries (assets, landing pages, emails, images, forms, etc.).
• Direct all aspects of the Marketo marketing database including data mining, segmentation, testing and maintaining data integrity.
• Keep up to date on email and landing page best practices and trends.
• Track on spam filtering and privacy regulations and ensure CST is maximizing inbox deliverability.
• Secure smooth transition in upgrades and system changes.
• Improve templates that follow brand guidelines and adhere to email, landing page and form best practices.
• Cooperate with marketing team to integrate communication and nurture programs into Marketo, thoroughly test, launch, and report as required.
• Assist the lead score and lead segmentation efforts of the marketing team.
• Help with data imports and exports, data cleansing and data integrity projects.
• Advance ad-hoc reports as requested by user groups or stakeholders.
• Operate analysis on marketing database as required.
• Collaborate with marketing leadership to implement and continuously improve the lead nurturing process.
• Merge feeders into the lead nurturing process (i.e. SEM, social media, CRM, online advertising and offline advertising).
• Finished projects on time and on budget.
• Effectively control projects on a continual basis and track time as required.
• Evaluate time required to complete projects.
• Produce status updates as required.
• Do other duties as assigned by management, such as CMS changes.

Job Requirements:

• Bachelor’s degree or college diploma in marketing or digital media-related discipline.
• Minimum 1- year experience in Marketo and WordPress experience.
• Deep technical knowledge of web management components and best practices, including modern front-end development languages (HTML, CSS, CMS), and understanding of back-end server functions, such as website troubleshooting and CRM file management.
• Effective experience building user interfaces for websites and/or web applications.
• Proven experience in designing and developing responsive design websites.
• Familiarity with debugging tools like Firebug, Chrome inspector, etc.
• Wide knowledge of how to interact with RESTful APIs and formats (JSON, XML).
• Demonstrated understanding of code versioning tools such as Git, SVN and Mercurial.
• Proficient understanding of PHP back-end development.
• Expert knowledge of marketing communications best practices across both offline and online channels (primarily digital including social media, and direct marketing).
• Outstanding experience and results as a direct marketing and digital marketing communications professional.
• Strong project management skills and superior attention to detail.
• Solid communication and presentation skills.
• Self-motivated, innovative and solutions-oriented
• Analytically inclined, strategic thinker with a proven ability to connect business objectives to innovative, creative communication output that deliver superior results.
• High ability to work as a team player and has an aptitude for conflict resolution.
• Great ability to communicate in French is considered an asset.

About CST Consultants Inc.:

The Canadian Scholarship Trust Foundation, established in 1960, is one of Canada’s largest and oldest providers of the group registered education savings plans, with over $4.5 billion in assets under management for more than 250,000 Canadian families. Its mission is to encourage access to higher education by removing financial barriers to post-secondary education.