Kathmandu is looking for a Marketing Automation Specialist in Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage marketing automation enhancements and projects as well as creating customer lifecycle strategies that drive retention, engagement and maximizes customer lifetime value.
• Lead and take control of the creation of new lifecycle campaigns that fully leverage marketing automation technology.
• Contribute to lifecycle strategy development including developing targeting strategies, customer journey mapping and setting key success measures.
• Review and optimize campaigns to ensure they are as effective as possible.

Job Requirements:

• Bachelor’s degree in marketing, business or related discipline.
• Minimum 4 years of experience working in e-mail marketing, CRM or marketing automation.
• Effective knowledge of industry-leading email marketing software such as (Salesforce Marketing Cloud or exact target).
• Extensive understanding of leading CRM system such as (MS Dynamics CRM).
• Expert working knowledge of dealing with various customer targeting, segmentation and profiling tools.
• Advanced experience in using (Google Analytics).
• Deep working skills in using (MS Excel).
• Solid experience in utilizing agile tools such as (JIRA & Confluence) will be highly regarded.
• Ability to work independently or as a part of a team.
• Ability to manage multiple projects to meet deadlines successfully.

About Kathmandu:

Kathmandu is a transnational chain of retail stores, selling travel and adventure outdoor apparel and equipment. Kathmandu is a leading retailer of clothing and equipment for travel and adventure in New Zealand, Australia and the UK.