Digital Marketing Jobs & Apprenticeships

Betty Haynes

Egypt

Expires on 2018-12-19

Job Type Full Time Experience Needed +10 Years Career Level ADVANCED – UPPER

Executive Creative Copy Writer

The American University in Cairo is looking for an Executive Creative Copy Writer in Cairo, Egypt. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Report to the director of creative services.
  • Responsible for generating rich, written content needed to further establish the AUC brand, positioning and core messages in print and online publications, websites and videos.
  • Design content for print, digital media, and video based on well-researched and accurate content and according to AUC editorial style guide.
  • Accountable for generating content that will be used in print, digital and video formats.
  • Transform complex data into a much more understandable or user-friendly format tailored to the relevant audience and aligned with AUC branding messaging and strategic priorities.
  • Plan content through research on related topics, generating ideas for new content types and proofreading content before publication.
  • Draft fresh and publish various types of pieces for AUC’s website, academic schools, marketing campaigns, and general University branding messages and publications.
  • Provide marketing content for advertising campaigns, higher education-related topics, social media engaging campaigns
  • Study, brainstorm, interview relevant sources, persons and organize accurate facts on university-related topics, activities, and messages, or type of content and topic.
  • Consistently produce and collaborate with communication team for new ideas and strategies on AUC publications and marketing content for on and off-campus marketing campaigns.
  • Analysis markets and industries to compare and create content that is innovative and original.
  • Draft for a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, marketing, and digital campaigns, centennial campaign).
  • Edit and proofread content for errors or additions and ensure that content is correct, accurate and in accordance to AUC editorial style guide.
  • Write and review copy, edit/proofread content created by other writers to provide detailed feedback.
  • Assure that content contains sufficient keywords for Search Engine Optimization (SEO).
  • Create interesting, informative content in a tone that is tailored to the relevant audience and in alignment with AUC branding and messages.
  • Improve content to demonstrate the organization’s global impact.
  • Write and edit assigned video scripts and content.
  • Operate on the producing brochures and announcement reflecting the strategic needs of the university.
  • Responsible for handling all the announcements and the contents of the brochure to reflect their alignment with the AUC image and branding.

Job Requirements:

  • Bachelor’s degree in marketing, English, journalism or related field, background in marketing.
  • At least 10 years of experience.
  • Effective experience in writing for a large agency or corporation is a plus.
  • Proficient experience as a content writer, copywriter or similar role.
  • Proven track record in doing research using multiple sources.
  • Expert knowledge of SEO writing, a basic understanding of SEO, keyword relevancy, internet research, keyword density and other SEO best practices and some experience with marketing.
  • Strong writing and editing skills in a number of different styles and tones in English, impeccable spelling and grammar and standard writing practices.
  • Outstanding computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs.
  • Solid interpersonal skills and communication with all levels of management.
  • Sound research, organizational, and learning skills.
  • Team player, self-motivated and self-directed.
  • Creative and innovative thinker and planner.
  • Able to align multiple brand strategies and ideas.
  • Able to work in fast-paced environment, positive attitude, be problem-solver.
  • Ability to fact-check long-form content pieces.
  • Able to multitask, prioritize, and manage time efficiently.
  • Ability to work independently or as an active member of a team.
  • Ability to meet deadlines and work with tight deadlines.

About The American University in Cairo:

The American University in Cairo, founded in 1919, is the region’s premier English-language university and an essential contributor to the social, political and cultural life of the Arab world.

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