E-Mail Marketing Specialist

At Brad's Deals


Expires on 25/04/2018


Expired Job

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Brad’s Deals is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage the planning, development and implementing of email and push marketing programs, including brand messaging, segmented and triggered campaigns and refine strategies based on market changes, test results and findings
  • Analyze and own key email performance metrics (deliverability, opens, clicks, unsubscribes and financials).
  • Leverage email marketing tools to develop transactional, promotional and informational content strategies that maximize customer retention, lead nurturing and up-sell programs.
  • Develop and execute email optimization strategy based on customer data to personalize the email experience.
  • Map out segmentation and contact strategy based on customer preference, past email performance and marketing objectives.
  • Manage email calendar, testing plans and prioritization.
  • Build and keep optimizing emails for better engagement, segmentation, messaging and template design inclusive of the testing roadmap.
  • Own push notification operations, optimization and strategy.
  • Cooperate and coordinate with various departments to ensure that the email marketing and push campaigns are implemented efficiently.
  • Partner with editorial and partner relations teams in developing new email campaign targeting strategies.

Job Requirements:

  • At least 5 years of relevant email marketing and direct to consumer marketing experience required.
  • Proficient understanding of email sending process.
  • Advanced experience with email sending systems and email delivery platforms such as (Sendgrid, returePath or 250ok).
  • Expert skills in data manipulation and (Tableau) reporting.
  • Basic working knowledge of (HTML) is a plus.
  • Strong troubleshooting and problem-solving skills.
  • Solid understanding of using (MS Office).
  • Ability to manage multi-tasks to meet deadlines successfully.
  • Ability to work independently or a collaborative team player.
  • Strong verbal and written communication skills.

About Brad’s Deals:

Brad’s Deals uses real, live experts to direct shoppers to the best deals at thousands of retailers, including Walmart, Target and Kohl’s.

Main Requirements

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE – UPPER LEVEL
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