E-Mail Marketing Specialist

At Singapore Press Holdings


Expires on 18/04/2018


Expired Job

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Singapore Press Holdings is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Develop documentation and roadmaps for processes, A/B tests and promotions that succeed through email.
  • Lead and take control of multiple email campaigns, including the template designs, calls-to-action and content.
  • Perform and present segment lists based on behaviors like past email engagement and website interactions.
  • Identify and evaluate results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Conceptualize and execute creative email campaigns for all our publications across 4 languages.
  • Ensure that email campaigns are developed as an integrated part of the entire digital marketing plan.
  • Track and report campaign performances.
  • Provide and improve email marketing strategies on optimization and segmentation to drive conversion.

Job Requirements:

  • At least 1 year of experience in marketing communications, social media, community management or digital strategist.
  • Advanced experience with email marketing platforms such as (ActiveCampaign and Mailchimp).
  • Proficient working knowledge of marketing cloud such as (Salesforce, IBM and Adobe).
  • Creative thinker with experience in creating and managing email strategies.
  • Ability to research and keep up to date with latest best practices independently.
  • Strong time and project management skills.
  • Excellent verbal and written communication skills.

About Singapore Press Holdings:

Singapore Press Holdings Limited is a media organization in Singapore with businesses in print, internet and new media, radio and outdoor media, property and healthcare.

Main Requirements

Job Type Full Time Experience Needed 1:2 Years Career Level BEGINNER LEVEL
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