NetApp is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Consult on MA best practices, database segmentation and deployments.
- Work as a project manager or lead on (Eloqua) automation campaign projects.
- Perform final testing of all components requested.
- Provide guidance to requestor on database segmentation.
- Create marketing program level reporting.
- Ensure all production and QA work are continually documented for (Eloqua functionalities, automation workflows and processes).
- Design and project manage email nurture workflows built in the (Eloqua) system.
- Analyze and report on the effectiveness of overall automation programs.
- Identify opportunities for improvement, recommending changes in the workflow design or suggesting best practices that can be leveraged across the team.
- Serve as Eloqua automation workflow design expert for the team.
- Work with geo field marketing (EMEA/APAC) to provide best practices recommendations and design for regional implementations, provide training as needed.
- Develop streamlined processes for managing updates and changes to the nurture/automation production process.
- Identify and present new business opportunities through assessment of our (scoring model, automated nurture programs or other associated e-marketing workflows).
- Serve as (Eloqua) scoring expert for the team.
- Collaborate with geo marketing (EMEA/APAC) to include regional requirements into the program.
Job Requirements:
- Bachelor’s degree in marketing communication or an equivalent experience.
- Minimum 2 years of experience in an e-mail marketing role.
- Proven working experience with (Eloqua) platform.
- Proficient knowledge of all relevant systems in particular (Eloqua and SAP-Cloud).
- Extensive understanding of (project management, digital marketing technologies and CRM).
- Advanced analytical background with the ability to constantly monitor results and refine marketing formulas accordingly.
- Effective experience in observing and translating user requests into business requirements.
- Deep knowledge of the storage market and prospect customer data management.
- Excellent verbal and written communications skills.
- Strong presentation and negotiation skills.
- Ability to drive multiple projects simultaneously, building appropriate processes and tools and delivering results.
- Ability to build strong working relationships across all levels of the organization including remote areas.
About NetApp:
NetApp is the leader in data insight, access and control for hybrid cloud environments providing organizations the ability to manage and share their data across on-premises, private and public clouds.