Sun Life Financial is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Collaborate with the data scientist to create customer/member lists leveraging predictive models and/or other targeting criteria.
- Identify and optimize segmented profiles and target lists with data scientist and marketing strategist to build the most impactful campaign lists.
- Build and monitor automation rules, lists/templates and manage performance.
- Manage and improve data integration, hygiene, segmentation, list appending and list management.
- Generate and implement test strategies including A/B multi-variant testing.
- Stay current with the latest marketing automation best practices.
- Develop and implement continuous improvement ideas to improve processes, speed and data accuracy.
- Comply fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data.
- At least 2 years of experience working in the same role.
- Advanced experience with a large scale marketing automation platform such as (Siebel Marketing, SAS MA or IBM campaign).
- Proven experience with manipulating complex data files from multiple sources.
- Extensive knowledge of (contact management, data management and inbound/outbound marketing best practices).
- Proficient experience in email marketing and drip/nurturing campaign segment building.
- Strong working skills of using (Microsoft Excel and Access).
- Solid verbal and written communication skills.
- Excellent organizational and time management skills.
- Ability to communicate well with team members and internal and external clients/stakeholders.
- Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency and quality of deliverables.
About Sun Life Financial:
Sun Life Financial is a Canadian-based financial services company known primarily as a life insurance company. It is one of the largest life insurance companies in the world.