E-Mail Marketing Specialist

At Hot Topic


Expires on 30/01/2018


Expired Job

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Hot Topic is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Build and design a templated HTML based emails to execute segmented customer marketing campaigns and develop recommendations and hypotheses to optimize future performance.
  • Leverage large scale databases to derive data driven strategies and execute personalized email campaigns.
  • Develop and test customer engagement strategies that increase the lifetime value of targeted customers.
  • Cooperate with e-commerce, merchandising and creative groups to ensure cohesive execution of strategies across customer touchpoints.
  • Grow relationships with key strategic and operational vendors supporting customer marketing efforts.
  • Create testing strategies that deliver incremental response gains from email campaigns.

Job Requirements:

  • Bachelor’s degree in business, marketing, web design/development or a quantitative field.
  • Minimum 2 years of experience in marketing with a focus on email marketing.
  • Expert understanding of (HTML/CSS).
  • Proficient working knowledge of (Salesforce marketing cloud).
  • Deep experience in using (Adobe Dreamweaver, Photoshop and In-design) is a plus.
  • Ability to collaborate and partner with cross-functional business partners and vendors to execute strategy.
  • Ability to manage multiple projects to meet deadlines successfully.
  • Ability to work independently or as a part of a team.

About Hot Topic:

Hot Topic is the destination for music and pop culture-inspired clothes and accessories, plus fashion apparel for girls and guys.

Main Requirements

Job Type Full Time Experience Needed +2 Years Career Level BEGINNER LEVEL
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