E-Mail Marketing Specialist

At Xanterra Parks


Expires on 18/03/2018


Expired Job

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Xanterra Parks is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage the company’s email campaigns using our marketing automation platform.
  • Analyze current email marketing campaigns and makes recommendations for improvement through segmentation.
  • Execute trigger email campaigns throughout the lead and guest lifecycles to maximize engagement and sales.
  • Recommend database segmentation and implements remarketing strategies.
  • Perform A/B testing of various elements (subject lines and CTAs) of the email campaigns to achieve incrementally effective campaigns.
  • Track and report on email campaigns.
  • Contribute to social media initiatives.
  • Ensure that all email campaigns comply with the current best practices and renders appropriately across platforms and devices.
  • Manage timelines and cross-functional contribution in creative briefs.

Job Requirements:

  • Bachelor’s degree in marketing, communications or another related field.
  • Minimum 3 years of email marketing experience is required.
  • Proficient experience with using online tools and platforms including evolved email or marketing automation platforms.
  • Effective understanding of Salesforce commerce cloud.
  • Expert working knowledge of (HTML and CSS).
  • Advanced experience with setting up tracking, reporting and monitoring KPI’s.
  • Excellent working skills of using (MS Excel).
  • Superb analytical problem-solving skills.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
  • Ability to effectively communicate with colleagues and subject matter experts.

About Xanterra Parks:

Xanterra Parks is the United States’ largest park concessions management company combining dramatic settings and landmark buildings with.

Main Requirements

Job Type Full Time Experience Needed N/A
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