Xanterra Parks is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage the company’s email campaigns using our marketing automation platform.
• Analyze current email marketing campaigns and makes recommendations for improvement through segmentation.
• Execute trigger email campaigns throughout the lead and guest lifecycles to maximize engagement and sales.
• Recommend database segmentation and implements remarketing strategies.
• Perform A/B testing of various elements (subject lines and CTAs) of the email campaigns to achieve incrementally effective campaigns.
• Track and report on email campaigns.
• Contribute to social media initiatives.
• Ensure that all email campaigns comply with the current best practices and renders appropriately across platforms and devices.
• Manage timelines and cross-functional contribution in creative briefs.

Job Requirements:

• Bachelor’s degree in marketing, communications or another related field.
• Minimum 3 years of email marketing experience is required.
• Proficient experience with using online tools and platforms including evolved email or marketing automation platforms.
• Effective understanding of Salesforce commerce cloud.
• Expert working knowledge of (HTML and CSS).
• Advanced experience with setting up tracking, reporting and monitoring KPI’s.
• Excellent working skills of using (MS Excel).
• Superb analytical problem-solving skills.
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Ability to effectively communicate with colleagues and subject matter experts.

About Xanterra Parks:

Xanterra Parks is the United States’ largest park concessions management company combining dramatic settings and landmark buildings with.