E-Mail Marketing Manager

At Aetna


Expires on 11/05/2018


Expired Job

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Aetna is looking for an E-Mail Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage e-mail campaign execution including segmentation, design and reporting.
  • Work with the (Salesforce Marketing Cloud platform) to deliver email marketing campaigns.
  • Perform day-to-day e-mail marketing operations including, but not limited to, email campaign set-up, segmentation, scheduling, testing, tagging and deployment of email campaigns.
  • Collaborate with Aetna’s in-house digital designers in maintaining and updating email template/design consistency across the board.
  • Cooperate effectively with cross-functional teams to drive successful campaign execution including reporting, analysis and brand leaders.
  • Analyze the data from email marketing programs to develop internal best practices for Aetna by proactively researching email engagement statistics.
  • Provide a list of segmentation and contact management using (SQL).
  • Identify opportunities for process improvement and reducing execution complexity.

Job Requirements:

  • Bachelor’s degree in marketing, communications management or an equivalent field.
  • Minimum 2 years of e-mail marketing demonstrated operations experience.
  • Expert working knowledge of email best practices including (targeted lists, subject lines, messaging and deliverability).
  • Proficient experience with (SalesForce marketing cloud and exact target).
  • Effective database management and SQL experience.
  • Intermediate understanding of (HTML and design) principles.
  • Advanced working skills in using (MS Excel).
  • Excellent strategic thinking with solid decision-making skills.
  • Strong quantitative skills with strong desire to make data-driven decisions.
  • Ability to manage multiple simultaneous projects from concept to completion under tight deadlines.

About Aetna:

Aetna is an American managed health care company, which sells traditional and consumer-directed health care insurance plans and related services, such as medical, pharmaceutical, dental, behavioral health, long-term care and disability plans.

Main Requirements

Job Type Full Time Experience Needed 2 Years Career Level BEGINNER LEVEL
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