Leverage Technologies is looking for a Digital Marketing Specialist in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Cooperate with the marketing manager to define an implementation plan to reach the yearly business growth objectives across products and geographies.
- Accountable for the development and execution of quarterly digital marketing action plans.
- Execute, optimize and report on our digital marketing channels including websites, SEO, social media, email and a variety of media buys.
- Analyze results and report on performance against objectives throughout the year.
- Cooperate with internal and external partners and lead the development and implementation of an integrated, multi-channel marketing plan – including sales teams, content writers, external agencies and providers.
- Perform ongoing testing for landing pages, layouts, content performance, etc. to continuously improve the performance of our digital channels.
- Operate with the marketing manager and the content manager to develop an email nurture strategy for each segment of the database.
- Improve campaign insights through research, data and ROI analytics, and incorporate into market strategy and tactics.
- Recognize gaps and opportunities within the content, website and SEO strategy – work alongside the marketing manager and content writer to implement tactics and strategies accordingly.
- Determine and lead ways to improve processes, reporting, creative and grow existing campaigns.
Job Requirements:
- At least 2 years demonstrable experience in B2B digital marketing and a relevant university degree in business, marketing or media and communications.
- Demonstrated understanding of WordPress, technical SEO, display advertising and PPC is critical, as is sound knowledge of the digital landscape and a passion for design, data and analytics.
- Expert knowledge of analytics and tracking channels including Google Analytics, Google Search Console and other SEO performance management tools.
- Deep knowledge of web applications software (HTML, CSS) and content management systems highly preferred.
- Effective graphic design experience (Adobe Suite or similar) highly preferred.
- Proficient experience in user optimization strategies for website and landing pages.
- Proven track record in digital analytics, data management and marketing reporting.
- Detail-oriented with strong attention to follow-through is comfortable within a fast-paced work environment and short deadlines.
- Sound technology or SaaS business background is desirable.
- Great ability to develop a message positioning strategy for a particular target audience and determine the strategies and tactics to deliver a compelling, conversion-driven message.
- Ability to own and drive a marketing function with a very hands-on approach
About Leverage Technologies :
Leverage Technologies is an SAP Business One Gold Partner, Sage Platinum Partner and MYOB Advanced Platinum Partner.