Maestro Health is looking for a Digital Marketing Specialist in Chicago, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Lead the redesign and launch of our corporate website working with multiple business units, stakeholders and agencies.
• Enhance all digital content and implement best practices across web properties.
• Head campaigns with an agency, Google Analytics and SEO/SEM for all digital-marketing related activities including corporate social media sites, microsites and digital marketing campaigns.
• Create HTML code to send Pardot emails.
• Direct e-mail marketing programs (Pardot), lists, imports and permissions.
• Perform website, microsite and e-mail campaign tests.
• Actively examine and analyze keywords for landing pages, microsites, emails, etc. to increase quality visitors and drive incremental volume.
• Aid with lead generation and demand generation initiatives (nurture campaigns, print/digital campaigns, lead workflow, webinars, email campaigns, campaign analytics, etc.).
• Produce a monthly analysis of program progress and results, including key milestones and metrics.
• Analyze and evaluate industry benchmarks/market research regarding competitor’s programs to identify gaps and opportunities for improvement.
• Control agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects branding specifications.
• Assure digital design is optimized for lead generation, branding, SEO, SEM web development, etc.
• Support detailed documentation and archiving standards for all digital brand assets.
• Recognize opportunities for applying new technologies, digital products and services to online campaigns as well as researching new blogs and channels for relevancy and trend identification.

Job Requirements:

• Bachelor’s degree in business, marketing or related field preferred.
• Minimum 4 years of total marketing experience (preferably digital marketing).
• Demonstrated understanding of Google Analytics and Google AdWords/all SEM.
• Familiarity with various social media campaign management and analytics (Facebook Business Manager, LinkedIn, etc.).
• Effective experience in successfully managing a budget and various digital marketing vendors and agencies.
• Outstanding use of Microsoft Office Applications.
• Expert knowledge of Adobe Creative Suite (not a must-have but would be nice).
• Solid project management skills.
• Proficient experience managing and developing SEO strategy.
• Proven track record in SEO and content management systems.
• Strong experience managing a budget.
• Excellent writer and detailed proofreader.
• Sound time management skills.
• Ability to propose and develop ideas and plans proactively.
• Ability to work independently and with a fun team.
• Ability to bring creative solutions to existing programs and processes.
• Ability to drive strategic creative executions.

About Maestro Health :

Maestro Health makes employee health and benefits people-friendly again by delivering an all-in platform that meets today’s needs of employers, employees, brokers and carriers.