Abu Dhabi University is looking for a Digital Marketing Specialist in Abu Dhabi, United Arab Emirates. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Draft and manage online marketing activity to increase relevant traffic and leads conversion, using PPC, SEO, viral, display, social media and affiliate campaigns.
- Design and execute SEO optimization of content and keywords for all websites and social media as well as other digital marketing initiatives to enhance visibility and searchability.
- Managing SEM ( building campaigns and optimizing), paid search, paid social, display advertising, dynamic remarketing.
- Head the GDN ( Google Display Network) accounts ( building campaigns and optimizing).
- Prepare and revise KPI’s based on current performance, continued maturation of the site, industry standards focus on ROI, CPA, CTR to conversion.
- Conduct analysis of website traffic from PPC sources, identify essential data points, generate actionable insights, and provide recommendations for improvement.
- Utilize Google Analytics to analyze a website, makes changes to improve overall performance and maximize the overall value of the websites.
- Understood of search engine optimization and pay-per-click advertising strategies and best practices.
- Lead the large data sets (reporting and analysis).
- Produce actionable insights and recommendations to the business, campaigns planning and product optimization.
- Present the in-depth analysis of data, multichannel attribution models to get insights and analysis helping in optimizing the campaigns and increase ROI.
- Create campaign tracking requirements and website/app tracking.
- Manage pre campaigns analysis and post-campaign analysis for campaign evaluation and optimization.
- Support and monitor keyword bids account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Determine and optimize the brand’s digital marketing strategy and running the digital marketing campaigns aligned with business goals to increase online brand awareness and engaging with its customers online.
- Direct all aspects of marketing website updates/overhaul existing sites and be responsible for maintaining content on an ongoing basis.
- Execute newsletters that are consistent with creating brand awareness and communicate updates.
- Control end-to-end digital projects.
- Keep up-to-date with digital media developments
Job Requirements:
- Bachelor’s degree in marketing, digital media, IT or relevant field.
- Minimum 3 years of experience in analytics, executing and managing digital campaigns, work experience in the .com business.
- Effective experience in keyword research tools and ability to use these tools to optimize PPC campaigns (including keyword matching and negative keywords).
- Proficient experience in Google Ad words and analytics, and experienced in Facebook, Twitter and Instagram advertising.
- Proven track record in using digital marketing analytic tools.
- Solid social media skills.
- Effective analytical and project management skills.
- Familiarity with using MS Office (Word, Excel and PowerPoint).
- Expert knowledge of HTML language.
- Proficiency in English and Arabic Languages.
- Strong communication skills (written and verbal).
- Creative and innovative skills.
- Sound organizational and planning skills.
- Demonstrated attention to detail with solid proofreading and data analysis skills.
- Analytical skills and ability to work with reporting and data analysis tools (Google Analytics, etc).
- Ability to multitask and perform under tight deadlines.
About Abu Dhabi University:
Abu Dhabi University is an internationally recognized university for quality education and applied research that drives economic and social development in the region and beyond.