Digital Marketing Specialist

At Hedges & Company


Expires on 27/09/2018


Expired Job

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Hedges & Company is looking for a Digital Marketing Specialist in Ohio Area, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Create SEM/PPC strategies for clients including extensive keyword research and analysis
  • Implementation of Internet marketing strategies.
  • Lead and optimize the existing Internet marketing campaign components including keyword strategy, bid prices, ad development and testing, cost per conversion and cost per click.
  • Aid in reviewing SEM/PPC campaigns and optimizing under-performing listings.
  • Design weekly PPC reports with analysis of the performance of campaigns along with recommendations for improvements.
  • Control keyword research with CPC estimates and develop quality keyword portfolio.
  • Suggest new content for websites, as needed.

Job Requirements:

  • Bachelor’s degree preferred.
  • Minimum 1- year experience in Search Engine Marketing (SEM) and Paid-Per-Click (PPC).
  • Effective experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Proficient experience working with popular PPC ad platforms (AdWords, Bing).
  • Familiarity with managing PPC accounts in automotive a plus.
  • Proven track record in dealing with AdWords a plus.
  • Expert knowledge of the automotive industry or automotive aftermarket a plus.
  • Strong written and phone skills are required.
  • Can work independently on projects while communicating with clients, vendors, and co-workers.

About Hedges & Company:

Hedges & Company is a full-service digital marketing agency focused on the automotive aftermarket. It offers a broad range of services including paid search, SEO, social media marketing, market research, database management and email marketing.

Main Requirements

Job Type Full Time Experience Needed +1 Year Career Level BEGINNER LEVEL
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