Digital Marketing Specialist

At Arcane


Expires on 02/05/2018


Expired Job

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Arcane is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage paid search, paid social, display, email and SEO strategies through managing campaigns, analyzing data and assisting in the preparation of reports.
  • Cooperate with the digital media team to ensure the most effective strategy.
  • Support the senior manager, digital media in defining strategy using various digital media tactics to drive and increase ROI for clients.
  • Meet with clients as requested by the account manager to offer insight on areas of opportunity within their campaign, clearly outlining the efficacy of current digital media efforts.
  • Accountable for staying up-to-date on the latest digital marketing trends.
  • Continuously broaden knowledge of digital marketing and maintain Google partners certification.
  • Support paid social specialist, paid search specialist, content specialist and senior leads in their campaigns.
  • Work through project management to support account management with client requests and inquiries.
  • Conduct and report on research surrounding target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis and secondary research aggregation.

Job Requirements:

  • Bachelor’s degree or equivalent experience in the same role.
  • Minimum 2 years of proven experience in a similar role or digital media capacity.
  • Extensive working knowledge of using (Google Adwords, Google Analytics and Webmaster tools).
  • Proficient experience with paid search, paid social, SEO, email and display advertising, both application and theory.
  • Deep understanding of Google Analytics and best practices for digital marketing campaigns.
  • Advanced experience in working on cross-functional digital marketing campaigns.
  • Excellent understanding of how to track and measure KPIs.
  • Strong communication and organizational skills.
  • Ability to work independently or as a collaborative team member.
  • Ability to identify opportunities within ongoing strategies for areas of optimization.
  • Strong attention to detail and a high level of quality.

About Arcane:

Arcane is a Canadian digital marketing agency combining digital innovation with ad agency strategies and brand storytelling to deliver ROI-obsessed campaigns.

Main Requirements

Job Type Full Time Experience Needed 2:3 Years Career Level BEGINNER LEVEL
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