Arcane is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Manage paid search, paid social, display, email and SEO strategies through managing campaigns, analyzing data and assisting in the preparation of reports.
- Cooperate with the digital media team to ensure the most effective strategy.
- Support the senior manager, digital media in defining strategy using various digital media tactics to drive and increase ROI for clients.
- Meet with clients as requested by the account manager to offer insight on areas of opportunity within their campaign, clearly outlining the efficacy of current digital media efforts.
- Accountable for staying up-to-date on the latest digital marketing trends.
- Continuously broaden knowledge of digital marketing and maintain Google partners certification.
- Support paid social specialist, paid search specialist, content specialist and senior leads in their campaigns.
- Work through project management to support account management with client requests and inquiries.
- Conduct and report on research surrounding target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis and secondary research aggregation.
- Bachelor’s degree or equivalent experience in the same role.
- Minimum 2 years of proven experience in a similar role or digital media capacity.
- Extensive working knowledge of using (Google Adwords, Google Analytics and Webmaster tools).
- Proficient experience with paid search, paid social, SEO, email and display advertising, both application and theory.
- Deep understanding of Google Analytics and best practices for digital marketing campaigns.
- Advanced experience in working on cross-functional digital marketing campaigns.
- Excellent understanding of how to track and measure KPIs.
- Strong communication and organizational skills.
- Ability to work independently or as a collaborative team member.
- Ability to identify opportunities within ongoing strategies for areas of optimization.
- Strong attention to detail and a high level of quality.
Arcane is a Canadian digital marketing agency combining digital innovation with ad agency strategies and brand storytelling to deliver ROI-obsessed campaigns.