Digital Marketing Specialist

At Alterna Savings


Expires on 21/04/2018


Expired Job

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Alterna Savings is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Cooperate with the manager, digital and direct on the development of marketing programs including strategy development and tactical execution.
  • Manage the development and execution of email campaigns and other digital and direct channels.
  • Manage and execute tracking metrics and provide recommendations for improvement landing pages development.
  • Update and keep the current copy, rate changes, content on (Alterna Savings and Alterna Bank) websites.
  • Perform strong partnerships with all internal cross-functional stakeholders to develop programs which support marketing initiatives.
  • Manage and deliver projects on budget, on time, and manage a budget control report.
  • Participate and support in the review and identification of appropriate third-party resources such as (creative services, digital media agency/consultants, email providers and other vendors).
  • Evaluate the latest trends and recommend best practices for digital marketing to support the strategies for interactive digital marketing programs.

Job Requirements:

  • Bachelor’s degree in marketing, digital or related field.
  • At least 3 years of experience in digital marketing role.
  • Extensive experience in developing and implementing digital marketing programs and tactics.
  • Effective knowledge of managing (SEO/SEM marketing, database, email, mobile and/or display advertising campaigns).
  • Advanced experience with website analytics tools such as (Google Analytics and Omniture).
  • Proficient understanding of using marketing software such as (MailChimp and Survey Monkey).
  • Deep experience with lead nurturing, email marketing automation, A/B testing and conversion tracking.
  • Basic knowledge of (HTML and CSS).
  • Solid working skills in using (MS Office).
  • Ability to manage multiple projects to meet deadlines successfully.
  • Strong analytical and data-driven thinking skills.

About Alterna Savings:

Alterna Savings is a Canadian credit union, formed in 2005 by the merger of CS CO-OP and Metro Credit Union, which provides full daily banking services, loans, mortgages, investment services and business banking.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL
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