Digital Marketing Manager

At Intuit


Expires on 02/03/2018


Expired Job

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Intuit is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Develop an SEM, display and paid social media roadmap including strategies, processes and tools to drive growth.
  • Own the paid media financial targets and work towards rapid growth.
  • Cooperate with SEO and content team members to ensure a cohesive paid, owned and earned strategy.
  • Partner with product and marketing teams to develop and execute paid media strategies ensuring integration and cohesiveness.
  • Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation including mobile marketing.
  • Maintain and grow paid media reporting infrastructure including performance tracking and weekly optimization.
  • Analysis of data to continuously improve conversion and ROI of paid media channels.
  • Collaborate with central and global paid media partners to build world-class practices.
  • Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA.

Job Requirements:

  • Bachelor’s degree or equivalent related work experience in marketing and/or sales.
  • Minimum 5 years of experience in online acquisition space.
  • Proven knowledge of online acquisition (search, programmatic and content) tactics including leveraging customer insights to drive web sales channel growth experience.
  • Effective experience in real-time performance optimization of results and managing significant advertising budget.
  • Deep understanding of quantitative and qualitative analysis to justify proposed actions and contingencies including experience with A/B and multivariate testing.
  • Advanced experience with (AMO, SiteCatalyst, x+1 and Adlens) or similar platforms.
  • Expert knowledge of influencing and guiding people outside of reporting structure in a matrix environment.
  • Outstanding communication and organizational skills.
  • Ability to clearly present ideas, updates and results to business partners.
  • Strong team player with a client partnership mindset to interact effectively with technical and non-technical colleagues.

About Intuit:

Intuit is a business and financial software company that develops and sells financial, accounting and tax preparation software and related services for small businesses, accountants and individuals.

Main Requirements

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE – UPPER LEVEL
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