Tricon American Homes is looking for a Digital Marketing Manager in Santa Ana, California. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Aid Vice President to manage prospect resident website and advertising strategies across the company to support customer acquisition strategies.
• Lead the websites and portal design, development, content creation and maintenance.
• Head a Skillsource offshore team (3) daily on marketing administrative functions related to website content.
• Manage Creative Slice on website design and development projects and technology integrations.
• Run the Google AdWords/Analytics accounts and outside agencies contracting to assist with advertising.
• Drive paid syndication relationships with Zillow Group, Rentlinx and Weblisters/Craigslist to ensure accurate advertisement of TAH homes and lead delivery.
• Execute new marketing tools, applications, software including vendor evaluation and selection.
• Accountable for vendor evaluation and selection recommendations.
• Control PlanOmatic and InsideMaps vendors to conduct photography shoots and deliver assets into website CMS.
• Create and manage TAH Resident Portal.
• Perform quarterly digital marketing competitor reviews.
• Manage branding projects (e.g. vehicle wraps, marketing collateral).
• Plan and publish all marketing metrics reports.
• Support head of marketing with all invoices, estimates and budgeting for the department.
• Devise, launch and manage SMS marketing programs.
• Draft PowerPoint Presentations for TAH division.
• Assist the other digital marketing manager with reputation management and social media posts.
• Maintain the marketing team with ad hoc requests.

Job Requirements:

• Bachelor’s degree.
• Minimum 7 years previous marketing or related experience.
• Familiarity with digital marketing, website content management systems (CMS) email service providers (ESP) and CRM systems.
• Effective experienced in MS Office (Excel, PowerPoint, Word, and Outlook) and Adobe Creative Suite (Dreamweaver, Photoshop) applications.
• Demonstrated understanding of basic marketing principle.
• Expert knowledge of the latest technologies and how to apply them in marketing.
• Highly organized with impeccable project management skills.
• Sound attention to detail.
• Solid communication skills both written and verbal.
• Analytical and technical marketing background highly desirable.
• Able to operate under pressure and meet tight deadlines.

About Tricon American Homes :

Tricon American Homes owns and manages a portfolio of more than 16,500 single-family rental homes in 18 major markets across the United States. The company’s homes have all been professionally renovated to a high common standard and are located in desirable neighborhoods with a focus on access to high-quality schools, safety and proximity to major employment nodes.