Digital Marketing Manager

At MoEngage


Expires on 11/11/2018


Expired Job

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MoEngage is looking for a Digital Marketing Manager in Karnataka, India. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Head the company’s organic search (SEO) marketing channel including analytics, on-page and off-page optimizations.
  • Effectively combine SEO best practices within the entire content production process across an array of assets.
  • Supervise paid search (SEM) and display advertising marketing channels across Adwords, retargeting and other pay-per-click (PPC) platforms.
  • Enhance account performance through analytics, testing, and experimentation.
  • Develop website experience to improve conversion rates.
  • Cooperate with designers and back-end web developers to execute website optimization projects including A/B and multivariate tests.
  • Utilize Google Analytics to capture key site performance metrics to measure, test and improve our website conversion rate and promote a good user experience.
  • Organize, review and communicate monthly and quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts.
  • Support data trends to optimize spend and performance of all digital activities
  • Design and execute outbound campaigns to drive engagement and lead generation within a target account list.
  • Operate with the marketing team to identify ways to increase website traffic and move users through the web journey as easy as possible to convert visitors to leads and/or customers.

Job Requirements:

  • Minimum 5 years of B2B marketing experience with a focus on driving execution of lead generation for net new prospects.
  • Effective experience in managing, optimizing AdWords and other campaigns managing against targets.
  • Proficient Account-Based Marketing (ABM) experience is a plus.
  • Solid detail-oriented with exceptional program and project management skills.
  • Sound team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment.
  • Strong oral and written communication skills and self-sufficient in content curation.
  • High ability to create programs that increase revenue and generate customer acquisition, conversion and lead generation.

About MoEngage:

MoEngage is an intelligent marketing cloud, built for the mobile-first world with MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and SMS, with auto-optimization towards higher conversions powered by machine learning.

Main Requirements

Job Type Full Time Experience Needed 5:7Years Career Level INTERMEDIATE - UPPER LEVEL
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