Digital Marketing Manager

At Babyboo Fashion Pty Ltd


Expires on 10/10/2018


Expired Job

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Babyboo Fashion Pty Ltd is looking for a Digital Marketing Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Further, increase Babyboo Fashion into a global success story and a distinctive brand recognized globally.
  • Oversee social media sponsored advertising; such as Facebook, Instagram, Snapchat and Youtube.
  • Implement digital strategies.
  • Implement ROI analysis and project.
  • Recognize opportunity areas for growth and optimization.
  • Accountable for understanding the customer’s experience on the website, and working cross-functionally to design the strategy and execution of initiatives that will improve the customer experience.
  • Communicate with existing and new affiliates and partners to drive referring traffic and customer acquisition.
  • Develop the degree of marketing automation.
  • Lead the marketing budget and forecast to drive new customer growth within guidelines.
  • Promote strategies to increase interaction with Loyalty database and lead generation activities. (Database segmentation).
  • Improve and implement online customer acquisition and retention strategies.
  • Head the implementation and management of performance campaigns; paid search, display, paid social and affiliate marketing for a sub-set of markets.
  • Cooperate with internal and external tech resources to build out online marketing capabilities in order to improve the effectiveness and efficiency of our campaigns and processes.
  • Assure brand alignment and integration of the customer journey online.
  • Examine competitive markets and keeping up to date with relevant trends.
  • Provide Social media growth strategies (Facebook, Instagram, Snapchat, Youtube, Tumblr, Pinterest).

Job Requirements:

  • Bachelor’s degree qualified in marketing or related field.
  • At least 3 years marketing experience with a fashion,  beauty and lifestyle brand or agency.
  • Effective experience across SEO and SEM, email and affiliate marketing.
  • Proficient experience managing social communities and paid campaigns.
  • Proven track record in Shopify is desirable.
  • Demonstrated understanding of Babyboo Fashion as a brand, our tone-of-voice and aesthetics.
  • Expert knowledge of Google Analytics and a strong ability to draw meaningful conclusions from the data.
  • Sound analytical skills with an advanced knowledge of Excel.
  • Strong understanding of the Babyboo Fashion customer and our relationship with them.
  • Positive, motivated, with a desire to succeed + grow within the role and with the company.
  • Enthusiasm for Growth and Seeing results.
  • Solid organizational skills with the ability to manage and prioritize workload.
  • A flexible, approachable attitude with good problem-solving skills.
  • An ability to balance creativity and commerciality.
  • Ability to work to deadlines in a fast paced environment.
  • Ability to finance and manage budgets and ROIs.

About Babyboo Fashion Pty Ltd:

Babyboo Fashion Pty Ltd is an Empowering, Bold and Forward thinking Online fashion brand, inspired by the ideal babyboo babe.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL
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