MotherApp is looking for a Digital Marketing Manager in Hong Kong, Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Design the inbound marketing strategy and implementation.
- Operate with business units, partners and external vendors (brand consultant, SEO agent, copywriters) to create original content for the targeted audience, such as company blogs, infographics, social media posts, newsletter, ebooks & case studies.
- Draft campaigns using the Hubspot marketing automation platform.
- Ctrate A/B testing and additional conversion optimization strategies.
- Examine the impacts of the campaigns through Hubspot.
- Continuously analyze the performance metrics and optimize the inbound marketing programs, in order to achieve the targets on community growth, engagement rate and lead generation.
- Degree holder preferably in business or marketing.
- Minimum 3 years experience in inbound marketing and content marketing in B2B markets.
- Effective experience in using a marketing automation platform, i.e. Hubspot or Marketo is a must.
- Proficient experience in the digital and e-commerce sectors will be taken as an advantage.
- Fluent in English and Cantonese.
MotherApp is a digital innovation and solution development company, with offices in Hong Kong, China and the U.S. It is dedicated to solving challenging business problems with digital technologies, including mobile, Internet of Things (IoT), artificial intelligence (AI) and big data analytics.