Brandish Agency is looking for a Digital Marketing Manager in Winnipeg, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
- Analysis and audit existing client marketing campaigns and strategies and identifying opportunities for automation where appropriate.
- Improve marketing automation plans and strategies for clients based on various criteria.
- Assure client audience segments, personas and customer journey’s are accurate for communication delivery.
- Run and manage the data capture and maintenance strategy (i.e. web form and data hygiene).
- Aid with marketing campaigns and operations to develop, implement and manage an email deliverability strategy and production.
- Design and overall ownership of the build, email, landing page, setup, segmentation, and deployment.
- Maintain client data migration activities.
- Review and report on campaign performance; communicate results and provide and implement improvement recommendations.
- Join with sales operations and partner to create clear and detailed requirements for new list activities and workflows.
- Execute lead scoring practices to enable higher conversions of quality leads.
- Cooperate with other departments to ensure automated campaigns achieve company goals.
- Create and deliver training to clients and help clients to drive user adoption of new technology
- Conduct quality assurance testing as needed.
- Effective experience in digital marketing, email marketing and/or marketing automation.
- Familiarity with marketing automation technology (Hubspot, Pardot, Marketo & MailChimp).
- Proficient experience with HTML, CSS, and CMS systems.
- Expert knowledge of paid media such as Google Adwords, Facebook advertising, or programmatic media considered an asset.
- Demonstrated understanding of Google Adwords, Google Analytics, Semrush, MOZ, Ahrefs and or other Digital Analytics Software with certification credentials considered an asset.
- Deep knowledge of CMS systems and UI/UX design principles, possibilities and restrictions, including responsive design considered an asset.
- Proven track record in BI tools (Tableau, Power BI & Google Data Studio) considered an asset.
- Highly motivated self-starter.
- Strong organizational and time management skills.
- Outstanding written and verbal communication skills.
- Solid analytical mindset and an ability to analyze marketing campaigns.
- Sound strategic mindset and an ability to develop and manage strategy.
- Ability to manage multiple projects at one time.
- Ability to work collaboratively in a team environment.
About Brandish Agency:
At Brandish, it specializes in brand-focused strategy, design, and communication. It started its agency to champion an approach it believes is in demand people want companies and brands to be purpose-driven champions of growth and transformation.