Digital Marketing Manager


Hong Kong

Expires on 22/09/2018


Expired Job

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AXA is looking for a Digital Marketing Manager in Hong Kong, Hong Kong. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Run and implement social media and content marketing strategies to build social media communities and enhance the brand digital presence.
  • Design and manage social media initiatives with the content site to maximize stickiness and meet business needs.
  • Improve and manage engaging content for the content site, social media and AXA digital space, work with content partners to plan, think-up, and produce content.
  • Recognize key social platforms and map out priority among Facebook, WeChat, Instagram, LinkedIn, Google +, Line, YouTube, Tumblr and new media channels to proliferate.
  • Support interactions with existing customers, KOLs and the general public via social media platforms.
  • Determine risk management plan, monitor and response to social media communities feedback.
  • Manage social listening to analyze consumer behavior and refine promotion and marketing strategies.
  • Direct traffic to AXA’s digital channels via social media, work with platform owners to defined user journey and business conversion funnels.
  • Promote and advocate social media usage for frontline employees by sharing best-practice in enhancing loyalty, interactivity and stickiness with customers and prospects.
  • Study KPI to ensure overall effectiveness and efficiency on social media platforms and websites.

Job Requirements:

  • Bachelor’s degree in media, public relation, communications, marketing or related discipline.
  • At least 8 years experience in digital marketing and social media platform management.
  • Solid writing skills in both English and Chinese with creative story-telling techniques.
  • Strong sense of current and emerging trends in the social media landscape.
  • Good team player to work in a diverse team as wells as collaborate cross-functionally.
  • Imaginative and strategic thinking with a can-do spirit.

About AXA:

AXA Hong Kong, a member of the AXA Group, prides itself on serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the #1 General Insurance provider and the #1 insurance brand worldwide for the ninth consecutive year.

Main Requirements

Job Type Full Time Experience Needed +8 Years Career Level ADVANCED – LOWER LEVEL
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