Digital Marketing Manager

At Liforme


Expires on 01/05/2018


Expired Job

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Liforme is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Build brand awareness, saliency and engagement in line with targets by the market.
  • Improve brand equity across all digital channels consistent with the brand positioning.
  • Drive qualified traffic and customers to the website in line with targets by the market.
  • Manage and oversee the building of an active, engaged and supportive social network for the brand in line with targets by the market.
  • Develop and the implementation plan for each key market across all relevant digital channels and execute effectively and efficiently.
  • Evaluate and report performance of all digital marketing campaigns identifying key learnings to drive KPI improvements and optimize spend (ROAS/CPA).
  • Optimize all marketing activities for SEO and manage SEO performance.
  • Maintain a best-in-class understanding of consumer, market and technology developments, issues and opportunities proactively communicating the implications to the business.
  • Devise testing protocols, implement and evaluate tests for key learnings to drive KPI improvements.

Job Requirements:

  • Minimum 5 years of working experience in the same role.
  • A proven track record of planning and managing successful digital marketing campaigns across all channels for a consumer brand.
  • Extensive working knowledge of the overall digital marketing mix (SEO, SEM, PPC, CRO, content, social, email & affiliates).
  • Proficient experience in dealing with various tools such as (Google Analytics, AdWords, keyword planner and webmaster tools).
  • Advanced understanding of A/B and multivariate testing.
  • Deep analytical and data-driven thinking skills.
  • Solid written and verbal communication skills.
  • Strong attention to detail and tracking of results.
  • Excellent time and project management skills.

About Liforme:

Liforme shop leads the world of yoga gear, eco-friendly, non-slip yoga mats for innovative yoga equipment designed to make yoga practice better.

Main Requirements

Job Type Full Time Experience Needed +5 Years Career Level ADVANCED – LOWER LEVEL
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