Digital Marketing Executive

At Peoplebank


Expires on 02/10/2018


Expired Job

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Peoplebank is looking for a Digital Marketing Executive in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Execute and optimize audience segments to meet the digital campaign performance expectation.
  • Aid with projects e.g. management platform (DMP) and marketing tools (eDM & SMS).
  • Lead the Cross-sell and Upsell recommendation engine with the enforcement of proper business rules powered by DMP (Data Management Platform).
  • Understood internal customer segmentation to find a meaningful equivalent in the digital advertising space.
  • Map the campaign attribution from online media to offline sales touchpoints.
  • Run digital campaign(s) efficiency with reduced overlapping and exclusion of audience segments.

Job Requirements:

  • Bachelor’s degree in computer science, business management and Business IT.
  • At least 3 years experience in the field of Data mining and analysis with Marketing campaigns execution hands-on.
  • Proficient Telecom and Infocomm industry experiences.
  • Effective experience in PMP and Google Analytics.
  • Proven track record in a Data Management Platform (DMP) (Krux, Adobe Audience Manager, Google Audience Manager, Lotame etc).
  • Familiarity with using SQL for data query and JavaScript for web programming is an advantage.
  • Expert knowledge in digital marketing is an advantage.
  • Solid analytical skills.
  • A team player with strong project management skill with attention to details.
  • Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment.
  • Outstanding communication and people engagement skills.
  • Demonstrated understanding of Microsoft Word, Excel, PowerPoint and Visio.

About Peoplebank:

Peoplebank is Asia Pacific’s leading IT and digital recruitment company, specializing in the permanent and contract placement of IT professionals since 1990.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL
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