Capital On Tap is looking for a Digital Marketing Executive in London, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Manage all the current online activities including PPC, SEO, Display and aggregators.
- Direct the online marketing budget and balancing cost efficiencies with an increased lead generation.
- Develop customer acquisition cost and lifetime value of customers.
- Design, develop and deploy new digital campaigns and channels.
- Build and optimize landing pages, communications and the onboarding journey.
- Accountable for all website content.
- Draft and execute customer base interaction plan to increase lifetime value.
- Supervise conversion rates and optimizing the ‘sales funnel’.
Job Requirements:
- At least 2 years experience in running PPC, SEO, Aggregator and other channels.
- Deep knowledge and experience of Google and Facebook marketing channels.
- Effective experience of planning marketing communications activities and knowledge of audience insights.
- Proficient B2B marketing experience helpful.
- Solid analytical skills and using this approach to problem-solving.
- The ability for working in a fast-moving, rapidly changing the environment.
About Capital On Tap:
Capital On Tap is one of the fastest growing companies in the UK. To date, it has provided over £400M in funding to 40,000 SMEs across the UK.